California Air Resources Board

Pacific Marketing Alliance, Inc. Settles For $6,000

In March 2023, the California Air Resources Board (CARB) reached a settlement with Pacific Marketing Alliance, Inc. (PMAI) with its principal location in Carson, California, for the company’s violation of CARB’s air quality regulations.

CARB staff conducted an investigation that revealed PMAI sold, supplied, offered for sale and/or manufactured a hair mousse and a hair styling foam (all other forms) for use in California containing concentrations of volatile organic compounds (VOCs) that exceeded the standards specified in the California Code of Regulations, title 17, section 94509(a). PMAI also failed to meet the date of manufacture requirements as stated in the California Code of Regulations, title 17, section 94512(c)(1).

The penalty in this case is $6,000 for three days of excess VOC emissions and three days for failing to meet the date of manufacture requirements. The full penalty amount will be deposited into CARB’s Air Pollution Control Fund, which provides funding for projects and research to improve California’s air quality. PMAI cooperated fully with CARB to resolve this matter. To come into compliance, the products have been discontinued and are no longer being sold by PMAI.

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