DAE-IL USA Inc., dba Custom Chrome Settlement
DAE-IL USA Inc., dba Custom Chrome Case Settles for $70,000
In 2011, the Air Resources Board (ARB) determined that motorcycle parts distributor Dae-IL USA, Inc., dba Custom Chrome, was advertising, offering for sale, and/or selling aftermarket critical emission control parts that were not exempted from California’s anti-tampering laws. Such motorcycle aftermarket critical parts replace vital original emission components such as catalytic converters, and thus must be evaluated by ARB to demonstrate continued emissions compliance.
Custom Chrome provided all needed information during the agency’s investigation of the matter, and ARB subsequently settled the case in conjunction with the state’s Office of the Attorney General in June 2015 for $70,000. This civil penalty is applicable to approximately 280 illegal exhaust parts sold in the state between 2009 and 2012, at a rate of $250 per unit. Furthermore, the company has agreed to institute a voluntary buyback program to retrieve these parts from its dealers and end users.