Testing Messaging Strategies for Air Quality Programs
Principal Investigator/Author: Burkhard Schipper
Contractor: University of California, Davis
Contract number: 22RD021
Project Status: Active
Relevant CARB programs: none
Wildfire smoke is a serious hazard for millions of Californians. This project will test strategies to reduce the barriers to participating in incentive programs that could reduce their exposure to wildfire smoke and other pollutants.
Keywords: behavioral economics; health; indoor health; PM mitigation; wildfire smoke; messaging; real-world test; causal evidence