Outreach Strategic Roadmap
The second SB 350 Barriers Report priority recommendation calls for CARB to “Develop an Outreach Plan Targeting Low-income Residents across California to Increase Residents’ Awareness of Clean Transportation and Mobility Options” with the goal of expanding and coordinating education, outreach, and community familiarity with clean transportation and mobility options across CARB programs as well as complementary efforts happening locally and across the state.
In response to this priority recommendation, CARB collaboratively developed the SB 350 Education, Outreach & Engagement Strategic Roadmap: Equitable Access to Clean Transportation & Mobility Options (or Roadmap). The Roadmap identifies five key strategies (outlined below) that support three overarching objectives to streamline outreach and improve community engagement to priority populations: strengthen partnerships, ensure meaningful engagement with communities, and respond effectively to identify community needs.
Outreach Landscape Assessment
Understand and learn from past outreach successes and challenges, and develop approaches to align, standardize, and coordinate statewide outreach.
Strengthen, Build and Maintain Partnerships
Create strong collaborative relationships among outreach partners to leverage efforts, improve messaging, delivery, and material development, and provide sustainable and long-term support to community-based organizations (CBOs) for direct community engagement.
Engage Priority Populations to Identify Outreach and Transportation Needs
Leverage the expertise of CBOs’ community knowledge to improve understanding of outreach and transportation needs and integrate community-identified needs into CARB-led projects including transportation incentive programs.
Develop Consistent Outreach Messaging & Materials
Develop and incorporate a set of consistent and meaningful outreach messages that speak to the values and needs of priority populations while improving familiarity and understanding of clean transportation and develop customizable materials that reflect these messages.
Measure Outreach Efficacy
Collaboratively develop a consistent and relatable set of qualitative and quantitative metrics for evaluating outreach efforts, and ensure outreach is streamlined and effectively improving clean transportation awareness, adoption, and program participation.
CARB is working to implement these strategies across a number of efforts. Through Access Clean California (formerly known as the One-Stop-Shop Pilot Project), CARB has completed an initial outreach landscape assessment, formed a network of 20 plus outreach partners to provide funding and other resources to conduct coordinated outreach in priority populations, and helped build and strengthen relationships with CBOs to improve engagement and understanding of community needs. CARB is also currently conducting a quantitative outreach gap analysis by evaluating aggregate project participation data at the census tract level to identify which communities are not receiving clean transportation investments. The results of this analysis will be used to target future outreach and inform which outreach partners CARB should partner with to conduct outreach and community engagement.
More focused education and outreach is a critical mechanism to increase clean transportation adoption over time, better understand gaps, and help identify where to direct or prioritize investments. Implementing the strategies outlined in the Roadmap to increase awareness of clean transportation and mobility options and opportunities is an ongoing process. Through Access Clean California and Planning and Capacity Building, CARB will continue expanding the outreach partner network while also identifying gaps and forming new partnerships with grassroots level community organizations.